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Themes in Modern iOS Architectures
It seems that I can’t go to an iOS meetup or conference without hearing the architectural epithet, “Massive View Controller”. It’s an easy joke to make with long-suffering implementers of the MVC...
View ArticleBuilding a Reusable E-Commerce Framework Using VIPER
For the past six months, I’ve had the chance to lead and be a part of one of the most challenging mobile projects I’ve ever worked on. The app itself was not complicated; it actually was a classic,...
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How To Optimize Your App for Search
This post was co-authored by Joe Donenfeld, Product Strategist, and Scott Mehus, iOS Engineer. How do I optimize my mobile app for search? What does SEO (search engine optimization) for apps even mean?...
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Prolific Innovation Teams
Whether you are a tech entrepreneur, a small startup or a large brand, we’ve all wondered where to begin when you are designing a new product. The onboarding? The CEO’s wish list of features? A...
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E-Commerce Opportunities from Apple’s WWDC 2016
Apple’s primary conference for developers, WWDC, was upon us again this summer, serving up the latest and greatest in Apple software advancements. Myself and another Prolific engineer had the privilege...
View ArticleA Functional Approach to UITextField Validation
It is very common for an app to validate user input and provide instant feedback when something is typed incorrectly. In this post, I will walk through the implementation I worked on to validate a text...
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The Role of UX in Product Teams
What is UX? Ask ten people, and you may get ten different answers. Everyone has a different definition, assuming they have heard of the term at all. I won’t bother tackling the Herculean task of...
View ArticleWhen People Create the Culture, Everyone Wins.
Over the course of four years, I’ve been lucky enough to grow with our team from twelve driven, eager, real-world newcomers, to ninety-six passionate, inspired individuals spanning New York City and...
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Prolific as a Product: From Beta to 3.0 and Beyond
When receiving humbling awards like Crain’s 50 Fastest Growing Companies in NYC, or Inc. 500’s Fastest Growing Private Companies, it’s easy to simply point to the stats from the last five years to...
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Is Figma For Us?
Figma, a collaborative interface design tool that’s been public for two weeks now, has been gaining heaps of praise from the design community at large. Since its release, my Twitter feed has been...
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